Industry organization MORGAN is a professional network for organisations working to develop and enable mobile content services in Sweden. Together we extended knowledge, regulate the market, and give each of our members a stronger opportunity to shape the future course of our field.

Industry organization MORGAN is a gathering of companies active in and around the Swedish mobile service industry. Our members are found within the content, entertainment, media and corporate sector. Our purpose is to act on behalf on its member to raise the interest of mobility in media and to potential customers and consumers, as well as being a communication party between the players in the industry.


MORGAN will act to create a fair and interesting market for all the players in the mobile value chain. By doing so both companies and consumers can benefit from value added and entertaining services. A membership in MORGAN also gives your company a stamp showing that you are complying with fair, ethical and commercially correct regulations.

How we work in MORGAN

The work at MORGAN is mostly done in different working groups gathered on initiatives from the members. These groups argue for both short and long term issues with a clear goal to be proactive and to drive the industry development in a good direction. Morgan is also serves a discussion partner for the industry and body to which a proposed measure is referred for consideration by the government.

Questions that lately have been discussed are among others related to technical standards, business model and regulations.

Guidelines for marketing of services by use of banners on the Internet (These guidelines are issued in order to guide MORGAN's member companies when marketing services by use of banners on the Internet.)

What does a membership give you?

As a member in MORGAN you and your company can be an active party in the future development of the mobile service industry:

  • Your company and you can influence the development of the industry
  • You have the possibility to run questions in the name of MORGAN and via all the members' network contacts.
  • You get first hand information from operators and relevant public authorities.
  • You get access to the mist important network within the mobile Sweden and therefore get contact with decision makers within the leading players in the industry like the music producers, operators, media agencies, game manufactures, applications developers, media, hardware manufactures, etc.

Become a member today

You can apply to become a member today. Please contact us at .

Download Code of Conduct

Omslag till CoC - Carrier Billing (eng).pdf These rules apply when purchases are made by a user using SMS, MMS, web-services as an order method and payment is carried out via the mobile phone invoice, including pre-paid accounts and for location based services. This version of the rules is applicable as of 1 November 2019.
 CoC - Carrier Billing (eng).pdf

Omslag till CoC - A2P-Messaging (eng).pdf These rules apply to all companies that enter into agreements with Swedish telecommunication operators for the distribution of A2P Messaging (Bulk SMS). This version of the Rules applies from 1 September 2020
 CoC - A2P-Messaging (eng).pdf